Games like Sims and Avakin Life attract players from all over the globe providing them with numerous communicational and creative opportunities. However, if you will take a look at the entertainment industry, you will surely notice that one of the most favorite and widely accepted genres all over the world is already life simulation. In a word, social networks are the first stage to the life simulation. Indeed, we all create profiles, write posts, and like content to create an image of ourselves – maybe the one that is free from the negative traits of our character. The social networks were the first step for people to create digital lives. We live in the digital world now and game industry is the sphere that gradually blurs the border between “real life” and “imaginary life”.